17 Jan 2022 Brings a Continued Strategic Focus for BEMA

2022 Brings a Continued Strategic Focus for BEMA

This year BEMA enters the second year of its current strategic plan. The three-year plan, launched in 2021, establishes a long-term trajectory for our organization. The plan emphasizes optimizing BEMA’s role as an industry leader and strengthening the Association overall by continually looking to do what is best for the industry.

Innovative Education, Training & Professional Development

At this year’s IBIE, the IBIEducate programming will provide opportunities for BEMA members and IBIE attendees to “get their hands in the mix.” Become a true master of craft. Find new ingredients and process formulations. Increase sales and profits. Attendees will have access to the largest baking- industry education program in the world. Choose from 100+ sessions that address the hottest topics across the entire professional baking spectrum. It is our hope that this engagement in education and professional development will continue long after the show concludes.

Member-Focused Engagement & Value

Providing useful tools and resources to our member companies will always be a strategic priority. This includes projects that encourage the sharing of information through initiatives such as the annual CapEx study and quarterly breakdowns of 10+ industry indicators through the BEMA Intel pulse survey.

Alliances & Partnerships

When strategizing how to best move the industry forward in a positive way, it’s important that we partner with those also seeking to support and influence the baking industry as part of the greater global food supply chain. We become better by working with and supporting each other. We are proud to have ongoing relationships with partner organizations such as the ABA, the RBA, ASB, ATBI, The Women’s Bakery and more. These partnerships are especially important during an IBIE year when we can bring together the collective expertise of each organization.

New Year, Same Positive Outlook

As we enter 2022, we do so with optimism. At BEMA, this includes preparations for Convention 2022 and IBIE activity running full steam ahead. Thank you for your support of BEMA and our strategic initiatives today and in the future. With these objectives in place, BEMA can continue to focus on our mission to connect, educate and provide resources for our members and the industries they serve.