07 Jul BEMA Convention 2022: Workforce Wednesday

Workforce – Convention 2022

Workforce – it’s a topic keeping many up at night as hiring in the baking and manufacturing industries continues to be highly competitive. Workforce headwinds are forcing many organizations to re-envision hiring and retention in new ways. On Workforce Wednesday and at Convention 2022, a panel of HR professionals took a deeper dive into current recruitment and retention processes.

Fuel vs. Friction

Companies can no longer rely on a business-as-usual approach. With a rapidly evolving workforce, it’s important everyone remain on the same page – from the leadership suite to the production floor. Companies that lead with intentionality can better engage for company growth and long-term retention.

Building Commitment

• Answer employee questions at Town Halls
• Create a 90-day buddy system
• Implement quarterly and annual check-ins
• Ensure leadership are on the same page
• Recognize change can feel like trauma
• Explain the why, especially with legacy employees
• Talk to vendors and learn about their own sustainability/DEI efforts
• Keep the message consistent from the top down
• Listen to all employees

Changing Company Culture

Changes occurring before, during and after the pandemic continue to present opportunities for re-evaluation and evolution of company culture. Today’s workforce is different, and employee needs are rapidly changing, particularly as a new generation of workers, those who have never been confined to a schedule, enter the workforce.

Engagement Strategies

• Launch lunch-and-learn sessions
• Provide community engagement/volunteering opportunities
• Celebrate company culture and diversity
• Build trust through conversation
• Demonstrate a path for career advancement

Recruit and Retain

Across the industry, companies are struggling to find and retain employees. This is prompting many to create their own employment pipeline. Despite these efforts, it’s still difficult to find employees with technical skills and competition for hiring remains challenging.

Recruitment Strategies

• Talk with students and parents beginning in high school
• Partner with trade and vocational schools
• Tap into local groups and populations
• Recruit for internships and apprenticeships in junior college and university
• Translate job listings and trainings into multiple languages
• Scan job listings for language that doesn’t apply to females and minorities
• Reward employees for referrals

Constant Evolution

Today’s employees expect to be heard and to feel supported. In order to remain competitive, companies must open up the communication gates for two-way conversation with an intentional approach to listening. With these tools, companies can re-evaluate and update their message, mission and values for an evolving workforce.